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Janis came to commercial directing from the world of cinema, having shot several award-winning films that were showcased at some of the most prestigious film festivals in the world, including the Berlinale, Moscow, Chicago and Los Angeles.


He is well known for his strong visual narrative skills and ability to draw exquisite performances from actors, professionals and children alike. His ability to work across the boundaries of commercial genres bring him regular awards at international ad festivals, including Golden Hammer, Cannes Lions, First Baltic, Adwards etc.